Creating an innovative dining experience for one of the world’s largest food and beverage brands
01. Who Did We Help
PepsiCo is an American food and beverage corporation that manufactures, markets and distributes products around the world.
PepsiCo and Wasserman Media hired our team to create a smart table for the PepsiCo Digital Summit, an event for PepsiCo’s strategic customers.
02. The Challenge
The challenge was to showcase the intersection of beverage, dining and technology to stimulate stakeholders to rethink their approaches to dining and entertainment as a competitive advantage
03. Our Solution
Our team developed an interactive table experience for discovery and storytelling around food and beverages being served at the event. It was an immersive and unique experience that truly put the customer in control of the content. The customer controlled his or her own journey; however, PepsiCo was able to provide the ultimate destination. The ability to incorporate marketing at different points of the meal was made possible by object recognition. For instance, after picking up the beverage a certain amount of times, the table was smart enough to ask if you wanted to try another type of beverage or notify the wait staff that you are ready for a refill.
04. The Results
The ability to incorporate marketing at different points of the meal was made possible by object recognition.
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