Transforming newly acquired locations into KeyBank brand experiences

01. Who Did We Help

KeyBank

AGI has been Key Bank’s signage partner since 2011. In addition to meeting their day-to-day needs, we’ve helped them with the successful reimaging of their HSBC Bank conversion in 2012 and their First Niagara Bank conversion in 2015.

Signs Produced

2,000

Total Time

5 months

Locations Converted

150

02. The Challenge

We had a short timeframe for getting the conversion done, with surveying, permitting, manufacturing, installation and unveiling of new exterior branding all taking place in only five months. Our team also faced lengthy permit lead times, short production windows and widespread sites spread across New England and New York all adding to the complexity of this brand conversion.


03. Our Solution

We quickly assembled a team of our highly-skilled project managers to oversee all aspects of the complex branding conversion. To meet KeyBank’s needs, we got a head start on blanket manufacturing of products before receiving municipal permits. A constant field presence allowed us to drive install milestones and report real-time progress to our KeyBank partners, including daily reporting with photos and backup documents. When launch weekend arrived, everything was ready to go. The unveiling process was supported by a team of ten AGI project managers, stationed at every location.


04. The Results

100% of locations ready to unveil over launch weekend

AGI Divisions Involved
  • Signage Solutions

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