Transforming an abandoned racetrack into an unforgettable brand experience

01. Who Did We Help


Chevrolet, part of General Motors, is an iconic American car and truck manufacturer based in Detroit, Michigan. The Daytona International Speedway had an old building that was part of Victory Lane. The building was obsolete after the speedway moved Victory Lane to in front of the Daytona 500 Club, creating an opportunity for Chevrolet to create a new experience.

02. The Challenge

We needed to integrate a Chevrolet brand experience center for both race activity and new vehicle delivery at Daytona International Speedway. 

03. Our Solution

AGI worked with Chevrolet’s designer to blend the branding of the building as a retail delivery center while maintaining the heritage of Chevrolet Racing. We helped Chevrolet brand the facility by incorporating traditional signage and ACM with an LED system around the building. 

04. The Results

The end solution was a total transformation of an old facility into a new brand experience for fans and customers.

AGI Divisions Involved
  • Innovative Solutions
  • Signage Solutions
  • Architectural Branding

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