Buddy Mayo

Buddy Mayo

Senior Vice President Sales, Architectural Branding

Contributing to brand experience with a zeal for image consistency has proudly fueled my desire for the ideal physical brand convergence to retail; achieving this via Architectural Branding, Signage, Branded Technology.

As our customer’s brand advocate, I am proud to have played a role in the advancement some of the best brands in the world into retail actualization. Translating the brand and actuating the design intent to physical reality is a passion. I have had the fortunate experience, over the last 20 years, to lead the reinvention of brands like McDonalds, Chrysler, Burger King, General Motors, Fiat, Stop & Shop, J.P. Morgan Chase, Lexus, and YUM! Brands.

After having studied Advertising/Marketing at the University of Tennessee, this brand journey began with Procter and Gamble, gaining momentum through the years in corporate identity, and finally manifesting the passion via physical brand implementation globally to thousands of locations …while meeting customer expectations.

My style is to have fun…but a stickler for staying on task. My aim is to build consensus, set mutually beneficial expectations, develop a plan for execution, put the right people in the right seats and then implement the plan.

Outside of the office, I enjoy the sporting life, the lakes of East Tennessee, Hunting and Fishing and Bible study. I am truly blessed to have a gracious and supportive wife and two adult children that still make me proud.